Muli Collection

Full Development

Full Case Study Coming Soon

*Pling* Our first encounter with Muli started with a mail, with the subject line “Need help with web development”
A dear friend of ours had recommended the founders of Muli to send us a message. Glad to say they did!

Muli Collection is a Swedish jewelry brand founded in our hometown Gothenburg, they are 100% female-founded and owned. They have a wide arrangement of beautiful jewelry, everything from necklaces rings to anklets. Their jewelry is of 18k plated gold brass and 925 Sterling silver, so it also doesn't break the bank.

Due to rapid growth, Muli was looking for a company that could provide assistance with their webshop, everything from filter functions, adding a variety of payment methods, cleaning up the site and other various optimization work.

After a couple of months of working together, we finally decided to switch platforms.
A lot of issues they were having were because of their platform. In what we’re calling Muli 2.0, we are headed straight for a new CMS. With an entirely new design, a ton of new functions, and a wide arrangement of new products and surprises.

What we’re including in the new site:

  • New design tailored for Muli
  • A brand new custom CMS experience with a new system
  • Out of the box optimization for conversions
  • Upsells & Cross sells nativley built into the custom theme
  • Full customization scalability
  • Retail Section
  • Custom Interactions
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